Garmin global commerce and product discovery platform.

Rebuilding Garmin.com from a static brand site into a scalable global commerce experience.

This was an extensive two-year effort to move Garmin.com from a static, externally managed site into an in-house platform that could support product marketing, discovery, and direct commerce across Garmin's global catalog.

My role covered the visual design, page structure, and system thinking behind the experience. Working closely with a copywriter and two developers, I created final page renders, a broader brand design language, and reusable patterns that could support categories, activity lines, product listings, merchandising, and conversion paths.

After the North American experience was established, we directed Garmin's European and Asian offices on how to implement the design language and platform patterns for markets outside North America. The examples shown here are final renders from the Sports & Recreation category and the Running activity product line.

Build a design language that could scale across categories, countries, and product families.

The platform needed to make a large product ecosystem easier to understand without flattening everything into the same template. The page system used large brand moments to establish context, then moved shoppers into structured product support: activity pathways, product grids, filters, merchandising modules, email capture, and global footer patterns.

The Sports & Recreation page establishes the broader category destination, while the Running page moves shoppers into a focused activity and product-discovery path. Together, they show how the design system could shift from inspiration to comparison and conversion while staying consistent enough for international teams to adopt.