Garmin vívofit product launch landing pages.

Creating campaign-specific destinations that could inform, persuade, and route shoppers back into commerce.

Garmin's main site had its own design language, but product launches often needed a more campaign-driven experience. These one-off pages allowed the digital work to more closely match the creative direction being developed for a specific launch across magazine ads, billboards, digital billboards, television, online advertising, and occasional larger placements like subway platform takeovers.

The pages were informational and advertising-focused. They introduced the product story, explained key features, showed app and device benefits, and when useful, included comparison tables to help customers choose the right device.

Seen together, the two pages also show the launch-page system evolving. The first vívofit page is structured around a strong layout, clear information hierarchy, and a measured product story. By vívofit 2, the experience leans further into the campaign itself with brighter color, more active in-house product photography, and sharper feature-led copy.

Each page also acted as a bridge back into Garmin's broader commerce ecosystem, giving visitors direct paths to purchase from Garmin or continue into the full product category on the main site.

Let the campaign lead, while still giving customers a practical path to understand and buy.

Unlike the main Garmin.com platform, these pages had room to flex visually. The design could borrow more directly from the product launch campaign, using color, photography, pacing, and feature modules to make the page feel like a continuation of the advertising that brought someone there.

That flexibility became more visible over time. The first page stayed closer to a controlled product-information structure, while the second leaned into a more expressive campaign rhythm: saturated sections, larger product moments, in-house photography, and highlighted copy blocks that made the page feel more connected to the broader launch campaign.

At the same time, the pages had to do real product work. They needed to explain what made the device useful, compare options when the choice was not obvious, and connect visitors to purchase or broader category exploration without losing the campaign momentum.